If you have not created or submitted your Google Business Profile (earlier Google My Business), then you should, because it’s free of cost! More than 90% of web searches are done on Google. These users are searching for multiple products, services, or information about a specific topic. Not having a GBP ( Google Business Profile ) listing or having an unclaimed business profile can hurt you in multiple ways. Having wrong data, not being able to respond to negative reviews and not showing up below paid ads on Google Maps are just a few of the troubles. So, what are the most important benefits of GBP?
Setting up your Google Business Profile is one of the easy and most useful ways of setting your business up to be found online. More and more search queries are becoming geographically particular and Google’s algorithms have been developed to think about user intent.
You’ve very likely done a Google search at some point such as, ‘best places to eat near me’, if so then you’ll notice that Google returns a list of three locations where you can eat based on your present location. The three businesses that have shown as a result of your search query have a GBP (Google Business Profile) page and are one step closer to attracting you as a buyer.
If these places to eat did not have a GBP (Google Business Profile) page then they would not have shown. Think about this in the subject of your business, whatever product or service you may be selling. How can local searches value your business and what might you be missing out on without one?
As Google makes regular different changes to its algorithms, if you want to Boost your local marketing and get found in local search result you need to have a GBP (Google Business Profile) listing and be optimizing it on a regular basis
At the very start, you need to think about what keywords (relevant keywords) you want to grow your business’s visibility on Google Maps. If you are a doctor in pune, you probably want to be visible top on Google for keywords like doctor in pune, best clinic pune, doctor near me, etc.
We know that finding the best keywords is difficult and it takes up your time, so at webtech (which operates multiple businesses worldwide) we do all the analysis for you and match the words to your business. All you have to do is provide us with just one word. 🙂
Systematically monitoring the visibility of your business and reply to changes is one of the critical components of the whole process of improving the visibility of your business profile online.
You need to understand how your business and competitors behave to your changes.
It would be great if you also reacted quickly to the steps taken by your competitors, who will want to overtake you at all costs and leave you far behind in the Google search results.
Every businesses should follow these best practices:
Consistency in Business Info: Businesses should make sure that their info is correct and consistent across all online channels, including website and social media accounts.
Regular Updates and Posts: Regularly updating with new photos, posts, and updates can help your businesses stay relevant and occupied with your customers.
Encouraging Your Customer Reviews: Positive customer reviews can help your businesses to build trust and reliability. Encouraging your customers to leave a review on the profile can help improve your online presence.
Responding to Your Customer Reviews: Responding to customer reviews, both if it’s positive or negative, shows that the business is listening and cares about your customers’ point of view.
Google My Business is a very valuable tool that can help your small businesses improve online presence, increase brand awareness, and better engage with your customers. By following best exercises and regularly updating the profile, your business can increase the chances of appearing at the top of google local search results and ultimately increase sales as well. To fully optimize your profile contact us today.