If you’re taking into consideration of spending money on Google ads to reach your target audience, you want to make sure that the money is well spent, and spent in the relevant place – somewhere like Google. With more than 92.5 billion visits per month, Google is one of the online opportunities that is almost endless in terms of reach and investment.
In this guide, we’ll talk about how to use the types of keywords matched in Google ads and everything you need to know about how to optimize your campaigns so you can achieve the best goals from your Google ads.
Keyword match types notify Google how closely you want them to stick to your list of multiple keywords. Some match types let you be visible up in search results where the user either used relevant, close meaning, or keywords out of sequence. Others only want to show up searches that precisely match the keywords.
Broad match keyword is the most flexible solution of choice if you are targeting a wide range audience. You are able to attract a big number of users and at the same time potential customers to the website. Your ads might also become visible to users who have not entered a keyword that is completely the same as the one they entered.
Grammatical issues, related terms , similar terms, singular and plural words, connected searches, and so on. This type of match might also take into account the customer’s recent search activity.
Potential for Keyword Cannibalisation: When multiple keywords use in the same campaign are very similar or overlap in user intent, and reduce overall campaign success.
Phrase match keywords drop between exact match and broad match. With phrase match, your ads will be triggered when a search query enters your keywords or a close variation of your keywords within a phrase. The search query might have extra words before or after your keywords, but the core definition remains the same
It allows ads to increase ads relevance and click-through rates.
It gives more control than broad match keywords, and pushes Limits on irrelevant traffic compared to the broad match.
Exact match keywords let digital marketers target ads to users whose search queries are closely in range with the specified keyword. This big level of targeting can lead to improved relevancy between query and ads content, Increasing conversion rates and limiting CPC.
As you’ve seen, selecting your keyword match types isn’t always easy. Additionally, resolving for one match type alone might not yield the best outcome in your ads campaign.
To obtain the best of both worlds, you can try applying multiple match types in your ads. But this needs some hard work.
You first have to start a framework that works with combined match types. If you’re careless with the match types, you may show multiple ads in different ad groups or campaigns, which would mean competing against yourself across ad groups leading to potential inefficacies.