In the ever-evolving world of digital marketing, businesses need to stay ahead of the latest trends and tools to connect with their audience effectively. One such essential tool is Google Business Profile, formerly known as Google My Business. Google has rolled out a series of new updates and features to Google Business Profile that enhance its capabilities and help businesses to stand out in local search results. Whether you are a small business owner or a brand looking to boost your visibility, staying updated on these features is truly crucial. In this blog, let’s understand what Google Business Profile is, how to create and edit a Google Business profile and everything you need to know about the latest features and updates in 2025.
Google Business Profile (GBP), formerly known as Google My Business, is a free, easy-to-use online platform for businesses and organisations where they can provide important business information, attract customers and rank high on Google’s search and Google Maps results. Google Business Profile, or GBP, is like managing a social media profile that is aimed at local businesses to improve search rankings with local SEO and customer reviews. It acts as your digital storefront and includes information like working hours, contact information, location, customer reviews, photos and more. Mastering this Google feature can help businesses reach a wide range of customers and build a stronger online reputation.
To create your Google My Business profile, follow the steps below:
After you have added the images, click on ‘Continue’ – your Google Business Profile is now created.
You can edit your verified Google Business Profile directly on Google Search or Maps. To edit your business profile with Google Search – Go to Business Profile, click on edit profile, and click on Save after each change you make. To edit your business profile with Google Maps, open the Google Maps app on your phone, at the bottom right tap business, click on Edit profile, and click Save after every change you make. You can also suggest an edit on other business profiles if the information provided is wrong, or even report if the business is temporarily or permanently closed.
Google has made significant enhancements this year to align with user demands, improve business authenticity and support advanced customer interaction. Here are the most essential updates that reshaped Google Business Profile guidelines and local strategies:Launch of AI Overviews
In 2025, Google Business Profile will become an essential tool for all businesses that want to boost their local visibility. With advanced new AI-driven features, interactive tools, and enhanced user experience, staying ahead in this competitive landscape requires more than an online presence; it requires strategic optimisation and continuous engagement. At WebTech Digital Marketing, we specialise in Google My Business SEO Services in Pune, helping your business reach its highest marketing potential. From setting up your business profile, verification, optimisation with targeted keywords, managing reviews and leveraging the latest features, we ensure your business stands out amongst the sea of local searches. Don’t let your business get lost in the crowd. Contact us today to make your business stand out and increase your visibility in local searches.