Google Business Profile New Features and Updates 2025: Everything You Need to Know

Webtech on May 24, 2025

Google Business Profile New Features and Updates 2025: Everything You Need to Know

In the ever-evolving world of digital marketing, businesses need to stay ahead of the latest trends and tools to connect with their audience effectively. One such essential tool is Google Business Profile, formerly known as Google My Business. Google has rolled out a series of new updates and features to Google Business Profile that enhance its capabilities and help businesses to stand out in local search results. Whether you are a small business owner or a brand looking to boost your visibility, staying updated on these features is truly crucial. In this blog, let’s understand what Google Business Profile is, how to create and edit a Google Business profile and everything you need to know about the latest features and updates in 2025.

What is Google Business Profile?

Google Business Profile (GBP), formerly known as Google My Business, is a free, easy-to-use online platform for businesses and organisations where they can provide important business information, attract customers and rank high on Google’s search and Google Maps results. Google Business Profile, or GBP, is like managing a social media profile that is aimed at local businesses to improve search rankings with local SEO and customer reviews. It acts as your digital storefront and includes information like working hours, contact information, location, customer reviews, photos and more. Mastering this Google feature can help businesses reach a wide range of customers and build a stronger online reputation.

How to Create a Google My Business Profile

To create your Google My Business profile, follow the steps below:

Log in to your Google account and go to Google Business Profile and click on ‘Manage Now’
Type your business name and click ‘Next’. In case your business name doesn’t appear in the drop-down menu, select ‘Create a business with this name’
Select the type of business that fits your business, then click ‘Next’
If you have a website, add the URL and click ‘Next’, if not, you can skip this step
Write the type of business category your business fits in, then click ‘Next’
Now add the address of your business, including – Country, street address, city, pin code and state, then click on ‘Next’
Drag the pin to set your Map location on Google Maps
Add the phone number of your business, then click on ‘Next’
Then, you’ll be asked to verify your business.
Add the working hours of your business and click on ‘Next’
Write a short description that briefly describes your business, highlights what makes you unique and why customers should choose you
Add high-quality photos of your business’s products or services

After you have added the images, click on ‘Continue’ – your Google Business Profile is now created.

How to Edit Google Business Profile

You can edit your verified Google Business Profile directly on Google Search or Maps. To edit your business profile with Google Search – Go to Business Profile, click on edit profile, and click on Save after each change you make. To edit your business profile with Google Maps, open the Google Maps app on your phone, at the bottom right tap business, click on Edit profile, and click Save after every change you make. You can also suggest an edit on other business profiles if the information provided is wrong, or even report if the business is temporarily or permanently closed.

Google Business Profile New Features and Updates 2025

Google has made significant enhancements this year to align with user demands, improve business authenticity and support advanced customer interaction. Here are the most essential updates that reshaped Google Business Profile guidelines and local strategies:Launch of AI Overviews

AI Overviews, formerly known as Search Generative Experience (SGE), are AI-generated summaries of search results for your query. They analyse the most reputable results and use generative AI to create concise highlights in a few short paragraphs, reducing the need for users to click on multiple links. AI Overviews deliver personalised and relevant results based on the user’s intent, making search experiences more intuitive and user-friendly.
Advanced Business Verification Protocol
Google has introduced enhanced business verification protocols in order to fight spam, prevent fraudulent listings and improve user trust. Businesses are required to submit video verification showcasing the location, signage and branding along with legitimate documents like utility bills or government-issued documents for address validation. Google has also introduced a new feature of Video Previews, that allows you to review your videos before submitting them.
Sustainability and DEI (Diversity, Equity, Inclusion) Attributes
Google has added new features related to inclusivity and sustainability. This means companies can now highlight green initiatives with sustainability badges and fuel efficiency, eco packaging and DEI can be reflected in your Google Business Profile. DEI attributes include attributes like ‘Women-led’ ‘Black-owned’, and ‘LGBTQ+ Friendly’.
Displaying Google Maps Reviews and Photos in a Story Format
Google has introduced a visually engaging way for brands to showcase their customer reviews. Users can now view Google reviews and photos in a story-like format, similar to what we see on social media platforms like Instagram and WhatsApp. This allows users to scroll through a business’s highlights, images and reviews in a dynamic and interactive way.
Connect your Google Business Profile to WhatsApp
Google has introduced a new feature for Google Business Profiles that allows all businesses and organisations to add a WhatsApp contact on their profile. Doing so, they can directly connect with their customers, foster better communication and engagement.
Restaurants can add their menu to their Google Business Profile with AI Manually updating your restaurant’s online menu can be a time-consuming task. Google has introduced their new AI photo menu feature that allows businesses to upload a PDF or clear photo of their menu, and the AI will instantly create a formatted, accurate and accessible digital version. Once you’ve added your menu to your business profile, you can make the necessary edits and add photos of the food items.
Google reviews react emojis
Google has introduced the React with emojis on Google reviews feature that allows businesses to engage, interact and be more social when responding to reviews. You can react to any customer review with an emoji like a heart, prayer, smiley face or fire.
New QR Code Feature
Google has recently introduced the new QR Code feature that allows businesses to generate a unique QR code that directly links to their review page. This reduces the friction in the review process, encourages more customers to leave a review, increases customer feedback and significantly boosts the online credibility of the business.

Google My Business SEO Services in Pune – Let WebTech Digital Marketing Help You!

In 2025, Google Business Profile will become an essential tool for all businesses that want to boost their local visibility. With advanced new AI-driven features, interactive tools, and enhanced user experience, staying ahead in this competitive landscape requires more than an online presence; it requires strategic optimisation and continuous engagement. At WebTech Digital Marketing, we specialise in Google My Business SEO Services in Pune, helping your business reach its highest marketing potential. From setting up your business profile, verification, optimisation with targeted keywords, managing reviews and leveraging the latest features, we ensure your business stands out amongst the sea of local searches. Don’t let your business get lost in the crowd. Contact us today to make your business stand out and increase your visibility in local searches.

Digital Marketing vs Traditional Marketing: Key Differences You Need to Know

Webtech on May 21, 2025

Digital Marketing vs Traditional Marketing: Key Differences You Need to Know

In today’s rapidly evolving marketing world, businesses often face a pivotal decision: whether to invest in traditional marketing, digital marketing, or a mix of both. Whether you are a startup, an established brand, or just curious about marketing, traditional and digital marketing are both an integral part of your business. Understanding the difference between the two is important to craft effective marketing strategies that resonate with your target audience. In this blog, let’s break down the key differences, the advantages, and the disadvantages so that you can decide which form of marketing is best for you.

How is Digital Marketing different from Traditional Marketing?

Traditional marketing refers to the conventional methods of promoting your products and services to your target audience. This form of marketing relies on offline channels like print, TV, radio, and billboards to reach a broad audience. Key characteristics of traditional marketing include its tangible nature, its ability to target a local audience effectively, and its one-way communication model, where businesses broadcast their message to their potential customers without getting any immediate feedback. Popular examples of traditional marketing include newspapers, magazines, flyers, brochures, billboards, hoardings, and TV and radio ads.

Digital marketing refers to the use of digital channels, platforms, and technologies with the help of the internet to promote a business’s products or services and connect with the target audience. Digital marketing is more targeted and cost-effective, allowing businesses to precisely reach their desired audience. Unlike traditional marketing, digital marketing leverages the internet and electronic devices to reach the target audience from around the world. Key characteristics include real-time data analytics, targeted advertising, cost-effectiveness, and interactive engagement with consumers.. Popular examples of digital marketing include – social media marketing, social engine marketing, content marketing and blogs, influencer and affiliate marketing.

Comparison of Traditional and Digital Marketing

To help you better understand the key differences between the two, here’s a clear comparison table:

Aspect	Traditional Marketing	Digital Marketing
Targeting and Reach	Broad, less precise, and limited to local or regional audiences	Highly precise and a wide global reach
Cost	High cost to buy media spaces on TV, Print, or hoardings	Cost-effective and has a better return on investment rate
Measurability and Analytics	Difficult to track and measure, relies on sales, data, and surveys	Real-time tracking and analytics use metrics like click-through rates and conversion rates
Engagement and Interaction	Limited and one-way communication, slower consumer feedback loop	Highly interactive, allowing dialogue between the brand and its consumers with real-time feedback
Adaptability	Less flexible, changes incur additional costs and effort	Highly adaptable, can update campaigns quickly based on real-time data
Shelf Life	Print media like newspapers, flyers, and magazines have a shorter shelf life and are often discarded	Digital content like blogs, videos, podcasts, etc., stays on the internet forever
Nature	Traditional marketing is static	Digital marketing is dynamic and visually pleasing
Conversion Rate	The conversion rate of traditional marketing is slow and unpredictable	The conversion rate of digital marketing is faster and highly reliable

Advantages and Disadvantages of Traditional and Digital Marketing

Advantages of Traditional Marketing:

Builds Trust and Credibility:
Traditional marketing like print ads, TV commercials, and radio spots, is quite popular and are been used for a long time. These modes of traditional marketing have a long-standing presence and are often perceived as more trustworthy. The ability to feel a printed brochure in your hands or the consistent presence of a TV ad can instil a sense of reliability and credibility among consumers. This trust is invaluable for brands, especially those that are looking to reinforce their position in the market.
Builds Brand Recognition Through Repetition:
When we repeatedly see a particular brand’s ad, it increases the brand recognition for that particular brand. We are more likely to remember the ad and the brand itself when we keep seeing the ad constantly on TV. Traditional marketing excels in this by smartly placing ads in newspapers, magazines, billboards, or on TV, brands ensure their messages are seen repeatedly by their audience. This exposure helps in etching the brand into the consumer’s memory, fostering brand recall and loyalty.
Easy to reach older audience
If a brand’s target audience is people who are more likely to use traditional modes of marketing and are not well-versed with the internet, traditional marketing can be very effective. Audiences over the age of 50 spend almost twice as much time reading the newspaper or watching TV as compared to those aged 21-34. Traditional marketing can help to target your target audience effectively.

Disadvantages of Traditional Marketing:

Limited Audience Targeting
A significant disadvantage of traditional marketing is its limited ability to target a specific demographic. One of the significant drawbacks of traditional marketing is its limited ability to target specific demographics. Traditional media often caters to a broad audience, making it challenging to tailor messages to specific segments effectively. For instance, a newspaper ad might reach a wide range of readers, but only a small fraction may be the brand’s actual target audience. This lack of precision can lead to inefficient use of marketing budgets and less impactful campaigns.
Higher Marketing Cost for brands Traditional marketing media like TV, radio, newspapers, flyers, billboards, etc, are highly expensive to buy the media space for a certain period. This becomes costly for companies as traditional media is unpredictable and doesn’t ensure a return on investment (ROI). This will lead to companies losing a lot of money without getting much conversion from it.

Advantages of Digital Marketing:

Targeted Audience Reach
With the help of digital marketing, you can very easily reach specific audience segments with precision. It utilizes data analytics and algorithms to target potential customers based on various factors like demographics, interests, and online behavior. This targeted approach ensures that the marketing efforts of the brand are more effective and efficient, which leads to higher conversion rates and a better return on investment (ROI).
Enables interactive communication
A significant advantage of digital marketing is its ability to allow brands and their consumers to openly engage, interact, and communicate with its consumers through likes, comments, shares, and DMs. This allows brands to get real-time feedback from their audience, and it also increases brand recall and recognition for the consumer.
Cost-Effective
Compared to traditional marketing, digital marketing offers cost-effective solutions for businesses of all sizes. Small and medium businesses, in particular, can leverage digital marketing to compete with larger corporations without spending much money. Platforms like social media, email marketing, and pay-per-click advertisements provide scalable options that can be tailored to fit your budget and brand’s marketing needs.

Disadvantages of Digital Marketing:

Requires Constant Adaptation
A primary challenge of digital marketing is the need for constant adaptation. The digital landscape is constantly evolving with new trends, technologies, and algorithms emerging regularly. Marketers and businesses must be up-to-date with these changes and adapt their strategies accordingly to remain effective. Brands need to stay updated with current trends, even if it involves adapting their content to popular memes, Instagram reel trends, and other humorous content – this will allow brands to stay relevant and also appeal to the younger audiences.

Conclusion

The world of marketing is rapidly changing. When considering your marketing strategy, consider your audience and where they get their information. This will help you choose between traditional and digital marketing, creating marketing strategies that will effectively help your business. At WebTech Digital Marketing, we offer versatile digital marketing solutions to help businesses of all sizes target their audience and effectively boost their sales. From SEO optimisation to customised target marketing strategies, we can help your business scale internationally with ease. Contact us today to build a global website that speaks to your audience – wherever they are!

How to Rank in AI Overviews: Tips and Tricks for 2025

Webtech on May 20, 2025

How to Rank in AI Overviews: Tips and Tricks for 2025

In the fast-paced digital world we live in today, AI has changed the way we use the internet. Enter AI Overviews, Google’s latest feature that has changed the way users get results and how businesses show up in search results. In this blog, let’s understand what AI Overviews are, how they impact SEO, and how to rank in AI Overviews to put your business ahead of the curve.

In today’s fast-paced and competitive world of digital marketing, brands require more than an online presence – they need strategy, creativity and results. Today, digital marketing has become an inevitable tool for businesses who want to grow online, attract a broader range of customers and increase their sales. Whether you are a small business owner wanting to grow online or an established brand that wants to expand and grow its business online, a reliable digital marketing agency can help you make all the difference. Pune is one of India’s prime cities, where you’ll find many top-class digital marketing agencies. So, we’ve compiled a list of the top 10 best digital marketing agencies in Pune that can help you transform your business and reach new heights.

What Are AI Overviews?

AI Overviews, formerly known as Search Generative Experience (SGE), are AI-generated summaries of search results for your query. They appear above Google’s traditional organic search results. They analyse the most reputable results for the given search term and draw from them using generative AI to create concise highlights in a few short paragraphs. An AI Overview also includes links to the sources that were used to generate it, as well as a separate panel with credible sources that the reader can visit for more in-depth information. AI Overviews has become a game changer for the casual Googler, but for content creators and marketers, it has become a whole new battlefield they need to conquer to get their customers’ attention.

Why Are AI Overviews Important for SEO?

AI Overviews are important for SEO as they can increase visibility and organic traffic by positioning your content above traditional search results. It is a new step in the evolution of SERPs that is going to change the game for businesses that want to stay ahead of their competition. Being featured in an AI Overview helps position your website as an authority in your niche. It means both Google and users find your website trustworthy, which is one of the most important pillars for successful SEO.

How Do AI Overviews Affect SEO?

AI Overviews are going to open new opportunities to increase your content’s organic visibility – you just need to understand how Google generates them. AI Overviews significantly impact how users engage with search results and how your business website is perceived. It can lead to ‘zero-click searches’ where a user can find the answer they need directly from the overview without visiting any website, significantly impacting the click-through rates (CTR) of your website. According to a Surfer SEO study, search engines continue to favour credible pages in AI Overviews, and you can be featured in an overview even if you are not on the search result’s first page. With AI Overviews, the importance of quality content has become even more essential. Google’s AI gives priority to content that is clear, concise, and addresses user intent. This will lead to a change in the way we study and analyse SEO using AI-powered SEO tools can help us to optimise the content, understand user behaviours, and enable your business to create more effective marketing strategies.

How to Rank in AI Overview: 10 Effective Tips

You can’t directly impact AI Overview rankings as Google generates them randomly, so the content and sources can vary considerably between searches. You can increase your chances of ranking in AI Overview by following these 10 tips:

1.Create high-quality and credible content

Google prioritises high-quality, reliable content to ensure that its users find credible answers to their queries. To rank on AI Overviews, you must write quality content that will boost your chances and help you increase your visibility. The main reason for this is to meet Google’s E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) – the four factors that will help your content to rank high in traditional organic search results and AI overviews.

2.Include answer-oriented sections in your content

Since AI Overviews provide quick, easy-to-read information, content that answers specific questions directly can improve your chances of ranking in overviews. Optimise your content in a way that answers the user’s query in the first few sentences. This includes writing sections that directly address the query and other queries related to your topic. Content that has sections that directly answer the user’s query is more likely to be featured in AI Overviews.

3.Address the search intent of the user

AI Overview prioritises content that directly addresses the user query. Matching your content with the search intent aligns with what the users are looking for. By understanding and catering to search intent, you ensure that your content is informative and directly helps the user in their query, which is an important factor for Google. To effectively match the search intent, look at the SERPS for your main keyword – this will help you write your content efficiently, addressing the search intent and boosting your chances to rank in AI Overviews.

4.Cite Authoritative sources

Majorly, Google cites up to eight sources in AI Overviews. It uses content from various pages to create a concise summary that offers a well-rounded answer to the user’s query. It’s a bonus if your website itself is credible enough to be cited, and linking to other authoritative sources can also help. This will help your data to be backed up by a resource that is considered reputable by Google, which will increase your chances of your content being picked up by AI Overviews. You should always cite sources when your content mentions information about financial advice, medical claims, news and current events, and legal and government information

5.Use plain and easy-to-read language

When creating content for your website, make sure you use plain, simple, and easy-to-read language. Your content should answer users’ queries in a clear, digestible manner. Try to achieve a high readability score and avoid using slang and jargon that your audience won’t understand. Don’t use overly complex technical terminology, and don’t overly stuff your content with keywords. Using simple language allows Google to understand the context and relevance of your content and use it effectively for AI-generated summaries. Use content editor tools like Grammarly, Hemingway Editor, and QuillBot to enhance the readability of your content.

6.Leverage structured data

Another way you can help your content to be picked up by Google is to use schema markup or structured data. It is a piece of code that explains to Google what your content is about. There are various types of schema markup, and you should use all types that apply to your content to help Google understand your content effectively.

7.Prioritize user experience

Along with focusing on creating quality content, you should also make sure your users have a smooth and easy experience navigating your website. Ensure your website is properly optimized for mobile, and pages are responsive and easy to skim through. Avoid pop-ups and layout shifts as much as possible. Focus on improving your page speed and ensure your website design is attractive and user-friendly.

Conclusion

The future of search engines is here, and AI very clearly drives it. Ranking in AI Overviews isn’t just about optimising your content, it also involves improving your SEO. By focusing on user intent, content clarity, leveraging structured data, and citing authoritative sources, you can get your website’s content featured on AI Overviews – thereby increasing your brand’s visibility. At WebTech Digital Marketing, we specialise in creating effective SEO strategies that are aimed at helping you reach your target customers, increase your visibility, and boost your revenue. From SEO optimisation to customised target marketing strategies, we can help your business scale internationally with ease. Contact us today to build a global website that speaks to your audience – wherever they are!

Top 10 Digital Marketing Agencies in Pune

Webtech on April 15, 2025

Top 10 Digital Marketing Agencies in Pune

Webtech Digital Marketing Service

We are a full-service digital marketing agency in Pune that helps brands to not just grow online but also boost their business. From SEO, social media marketing, WhatsApp marketing, E-commerce website development, content creation, Graphic design, social media marketing, app development, Google my business, website design and development and pay-per-click, we offer marketing solutions that cater to all your needs. With a client-first, performance-driven mindset, we ensure that all our digital solutions are aimed to boost the reach, increase organic traffic and meet the client’s needs. We’ve helped businesses across India to thrive digitally and grow their business by focusing on creative strategies and smart executions. If you are looking for a team of experts who work like an extension of your own, treating your brand like their own, you know where to go!

Brainmine Web Solutions

If you are looking for a dynamic digital marketing agency in Pune that can help you fulfill all your marketing needs, then Brainmine is your ideal choice. Founded in 2011, they are known for their experience and for effectively combining creativity with technology to offer customized digital solutions. They specialize in designing digital strategies that allow your business to grow rapidly, meeting all your expectations. Their services include Web Development, Web Hosting, Printing Media, Social Media Marketing, Digital Consulting, SEO, Digital Marketing, Software Development, Digital Analytics and Mobile Applications. Some of their clients include Mind Scripts, Big Bazaar, Demech Chemicals and KPIT.

IKF (I Knowledge Factory)

Ideation Knowledge Factory, also known as IKF, are known for its strategic and result-oriented approach in helping businesses achieve their digital goals. Founded in 2000, they have over a decade of experience in Media planning, Digital marketing services, internet and telecommunication services and online/offline branding. A few of their services include SEO, Online reputation management, search engine marketing, website designing, website development, Mobile apps development, Google AdWords, personal blogs and more. Some of their clients include Suzlon, Symbiosis, and Lohia Group. With a team of experienced professionals, IKF delivers innovative marketing solutions that drive growth and maximize online visibility.

Adsyndicate

Founded in 1997, Adsyndicate has established itself as a successful global digital marketing agency with a strong presence in Pune. They are the master of designing robust as well as excellent digital strategies that result in targeted growth of businesses. They are known for offering a wide range of services that cover almost all facets of digital marketing. Some of their services include SEO, Media planning and buying, new media initiatives, digital advertising, PR and consulting, social media management, web development and more. A few of their popular clients are Isuzu, Hyundai, Manipal, Damac, SBI, SandDisk, Nissan, Mahindra and TATA Motors.

Bright Brain Marketing Technologies

Bright Brain has captured a significant portion of the competitive digital marketing landscape in Pune with their latest quality tools and techniques. They offer exclusive services as per the market trends that help to boost your business greatly. They are known for designing out-of-the-box strategies that bring extraordinary results. For the last decade, they have been providing branding and online marketing solutions to their business and boosting their ROI by using innovative and creative solutions. Their team of expert professionals use quality tools, advanced techniques and creative ideas, which have made them a distinguished name in the digital marketing field. Their services include Remarketing, SEO, Online PR, pay-per-click (PPR) Lead generation and more.

SRV Media

Established in 2011, the prime motto of SRV Media is ‘Inspired by creativity and driven by data’. They are known for being an innovative digital marketing agency in Pune that conducts in-depth research and analysis of data, which leads to the creation of effective strategies. With a team of 120+ digital experts, they are committed to innovation and thoroughly follow a proven process – Research, implement and refine. By realizing the diverse digital needs of their customers, they implement accurate digital marketing solutions that bring out the desired results. They offer unbeatable services, including Search Engine Marketing, IT Solutions, Customized enterprise applications, media buying, content marketing, SEO, Brand communication, designing, video making and more. Joy, Sahyadri Hospital, and Thermax are among their clients.

Techmagnate

Techmagnate is a top digital marketing company in Pune that offers performance-driven digital services to unlock the exponential growth of online businesses. Their specialty is Enterprise SEO services, using which they enable brands to dominate organic search and have a significant Share of Voice in their industry. Their specialty also expands to niche services for the BFSI, Education, Healthcare and e-commerce industries. Their comprehensive range of services is often offered in a tailored shape to deliver desirable results. Some of their services include SEO, Content Marketing, App Marketing, Paid marketing, content management, Web design and development, conversion rate optimization, affiliated marketing and more. A few of their popular clients are Apollo Hospitals, Godrej Industries, and Metropolis Healthcare.

Amura

Amura is a very popular digital marketing agency in Pune and is known for its outstanding services. Founded in 2009, it has been serving digital solutions across corporate sectors like fashion, real estate education, lifestyle, healthcare, etc. They provide their solutions after analyzing the competitive strategy. They offer a wide range of services that include digital marketing, brand building, Online advertising, social media marketing, media planning and more.

Osumare

Among various top-rate digital marketing companies, Osumare has distinguished itself for its unique approaches. Founded in 2011, they are known for their marketing solutions for IT and digitization. Besides fulfilling digital marketing needs, they offer data-driven solutions to reach the targeted set of audiences. Their diverse range of digital marketing solutions can solve any critical marketing problem your business may have. They offer 360-degree marketing services and have achieved excellence both locally and internationally. Their mantra is ‘Converge, Collaborate and Change’. Their services include SEO, SEM, Mobile and SMS marketing, social media and YouTube optimization, content marketing, web design and development, PPC and more. A few of their popular clients are Bell, Huawei, Daikin, McDonalds, Doritos, WS bakers and more.

Social Champs

Social Champs is known for providing unique digital marketing services that seamlessly combine cutting-edge digital tools and techniques with boundless creativity. They excel in social media marketing, content creation, influencer marketing and branding. Data-driven decision-making is at the core of their marketing services, which leads to the formation of reliable and effective business strategies. Some of their services include Online reputation management, email marketing, digital marketing, reputation management, content management, video promotion and more.

Conclusion

Choosing the right digital marketing agency in Pune depends on the needs of your business, your goals, your budget, and the kind of digital footprint you want to create with your business. These agencies are more than just service providers, they are your digital growth partners helping you to grow and expand your business online. Whether you are looking for SEO experts, social media marketers or a complete digital transformation, this list gives you the top 10 digital marketing agencies in Pune you can contact to give your brand the digital speak it needs.

At WebTech Digital Marketing, we specialize in creating high-performance multi-language websites for you that will boost customer engagement and conversion rates from around the world. From SEO optimization to customized target marketing strategies, we can help your business scale internationally with ease. Contact us today to build a global website that speaks to your audience – wherever they are!

How to Create Effective Global Websites for Local Audiences

Webtech on March 22, 2025

How to Create Effective Global Websites for Local Audiences

Companies today don’t just operate within one country. If you own an e-commerce site and want to sell your products worldwide or provide service in new markets – to do this effectively, you’ll need a multi-language website that speaks to different types of target audiences. However, reaching global customers comes with its challenges, from language localization, and cultural differences, to navigating geo-targeting and local SEO. Fear not, this guide will show you a few important ways you can create an effective global website for international audiences while also maintaining a strong global brand image.

Identify the Right Types of Target Audiences for Global Expansion

Before you put your target marketing strategies into action, you need to explore the different types of target audiences you want to reach. Customers from each country or region have different behaviors, likes, and cultural expectations. Conduct proper market research and understand what appeals to your target customer segment. This allows you to craft personalized messaging and design your website in a way that aligns with your customer’s expectations. For example, European customers might care more about data privacy, while Asian customers might prefer designs that work well on mobile devices.

Implement Language Localization for a Seamless User Experience

A successful multi-language website isn’t about changing the words—it’s about language localization. This means you need to change not just the words but also cultural nuances, local terminologies, currency, date formats, and even images so that every visitor feels at home on your website. For example, you may market the same product differently for U.S. and Japan-based customers. Localization ensures that your content, tone, and expressions are natural and culturally appropriate. It builds trust and engagement from customers around the world on your site.

Use Geo-Targeting for Personalized Content and Offers

Geo-targeting is an important tool for companies that want to serve content that is location-specific and makes the customer feel at home. By identifying a user’s location, you can display region-specific promotions, language options, and pricing in local currencies. Implementing target marketing strategies based on the geographic location of your customers helps you to improve engagement and conversion rates. For example, an e-commerce fashion website can showcase winter clothing promotions in Canada and summer collections in Australia at the same time.

Balance Global Branding with Local Adaptation

Maintaining a strong global brand identity is important, however, your website should also adapt to the local preferences of your target customers. A successful multi-language website incorporates design, images, and product offerings that resonate with the local culture and region. Getting this right will ensure that your target customer segment feels connected with your brand while also ensuring you have a strong global presence. McDonald’s for example, maintains a universal brand image, but they customize their menu and messaging for different countries – like the McAloo Tikki Burger in India or the Teriyaki Burgers in Japan.

Optimize for Local Search and SEO with Geo-Targeting

A website that is structured will enhance user experience for visitors worldwide. Your multi-language website should have an easy-to-navigate interface, clear menus, and seamless language-switching options. Simplify the checkout process and mobile responsiveness to improve the accessibility for different types of target audiences. Poor navigation on your site can make your visitor frustrated leading to higher bounce rates. A well-structured website increases engagement and conversion rates across multiple markets around the globe.

Overcome Cultural Barriers and Respect Local Sensitivities

A marketing strategy that works well in one country may not work well in another. Certain colors, symbols, and phrases have different meanings across cultures, so you should thoroughly research to ensure your content does not hurt the local customs and values. Adapting your messaging to fit the target customer segment promotes trust and credibility in your business. Similarly, humor, gestures, and imagery should also be carefully reviewed in order to avoid misunderstandings. By respecting cultural nuances, businesses can build trust as a global brand and also avoid costly marketing mistakes.

Build Trust with Local Social Proof and Reviews

Customers look for a trusted brand while purchasing anything. Display testimonials, customer reviews, and user-generated content from certain regions, it will help your brand look credible. Use local influencers, case studies, and success stories for each of your target customer segments to further strengthen your brand’s reputation. An Indian customer might trust customer reviews from other Indian buyers instead of international buyers. By using target marketing strategies that include social proof, your brand can establish authenticity and build connections with new audiences.

Provide Multilingual Customer Support to Improve Engagement

A multi-language website must offer more than content translation – it should provide customer support in various languages. Whether through AI chatbots, live support agents or localized FAQ sections, helping customers in their preferred language provides a better experience and builds long-term loyalty. When a visitor faces difficulty in understanding your product or service, they’re unlikely to buy the product.

Continuously Test, Optimize, and Improve Your Global Website

The most successful global websites are constantly evolving. They regularly conduct A/B tests, analyze user behavior, and track how well their content is doing across different regions. When companies tweak target marketing strategies based on the data insights, they can overcome the challenges of international marketing and provide an overall good experience to their target audience all around the world. By continuously testing and iterating, you can refine your multi-language website to better serve your audience across the globe.

Conclusion

Expanding your website across the world requires great planning and an approach that aims at language localization, geo-targeting, and target marketing strategies. To successfully navigate the different challenges of international marketing, you need to optimize your site for local search, respect cultural differences, and ensure an overall seamless user experience.

How DeepSeek Can Revolutionize Digital Marketing Strategies

Webtech on March 3, 2025

How DeepSeek Can Revolutionize Digital Marketing Strategies

In today’s fast-paced digital world, staying one step ahead of innovations and advancements is becoming more and more important. DeepSeek is one such game-changing innovation which is a groundbreaking AI company that has transformed marketing strategies for marketers and businesses. In this guide, let’s discover more about what DeepSeek is, how it is different from ChatGPT, and how it is changing the digital marketing strategies used today.

What is DeepSeek?

DeepSeek is a Chinese Artificial Intelligence (AI) firm that focuses on developing large language models (LLMs). Established in 2023 by Liang Wenfeng, DeepSeek is based in Hangzhou, China, and is backed by the Chinese hedge fund company High Flyer. DeepSeek launched an eponymous chatbot along with its DeepSeek-R1 model in January 2025 – which gained the company worldwide popularity. This AI company has caused a stir in the AI and technology world by showcasing abilities that compete with or even surpass ChatGPT’s latest models. DeepSeek was founded with the aim of being cost-effective, and efficient, and with an aim to making AI accessible to everyone.

How is DeepSeek Different from ChatGPT?

Both DeepSeek and ChatGPT are AI language models, but they differ in several aspects:

Affordable: In contrast to ChatGPT, DeepSeek’s models are developed at a tenth of the expense. This is a game-changer for businesses that rely on ChatGPT for developing their marketing strategies.
Open-Source Tactic: Unlike ChatGPT, DeepSeek’s AI code is open and available to everyone. This feature makes it easy for developers and inventors to contribute and benefit from the AI world. It also makes it easy to personalize the output according to our needs and preferences.
Geopolitical Advantage: DeepSeek has introduced China into the AI arena which was previously dominated by Western Companies. This puts China at an advantage as its model directly competes with ChatGPT which is the biggest AI model introduced from the West.

Why DeepSeek is Important for Digital Marketing and Business Owners

DeepSeek has many advantages for digital marketing business owners. Some of them include:

Cost-effective: DeepSeek is significantly cheaper than other AI models. This is quite beneficial for businesses of all sizes to employ AI in their marketing without incurring any cost.
Customizable results: The open-source nature of DeepSeek allows for the solutions to be customized. This makes it easy for companies to modify the AI to better suit their marketing needs and goals.
Enhanced Skills: DeepSeek excels at performing tasks that involve mathematical reasoning, logical interference, and real-time problem-solving. Marketers and Business owners can utilize these skills for better decision-making and real-time data analytics.

Why Digital Marketing Strategies Need AI in 2025

Being 2 months into 2025, it has not become extremely essential for us to incorporate AI into digital marketing strategies. Today ChatGPT is being used for every single task from research, and problem-solving to even doing our kid’s homework. Instead of fighting it, we should use AI smartly to drive better results and stand out amongst the pool of copy-pasted AI content in the market. Here’s why digital marketing strategies should make use of AI:

Data-Driven Insights: AI makes it easy for us to process enormous amounts of data and gives us useful information about current market trends and consumer behavior.
Personalized Results: AI-powered solutions can produce efficient tailored marketing campaigns that can raise conversion rates and consumer engagements.
Efficient Solutions: By making use of AI to automate monotonous operations, marketers can concentrate on strategic planning and innovative projects.

Conclusion

At Webtech Digital Marketing Services, we see the potential that AI businesses like DeepSeek hold for digital marketing strategies. By incorporating DeepSeek into our services, we enhance our capacity to provide data-driven, personalized, and effective marketing solutions to our clients. Our dedication to harnessing the power of cutting-edge technology ensures we remain ahead of the game in the digital marketing industry, delivering unmatched value and results. Embracing AI is not just an option anymore for businesses that want to thrive in today’s competitive digital world of 2025 and beyond.

Contact us for expert digital marketing, website optimization, and SEO services. We can help you transform your marketing game, boost your online presence and drive insane results.

How to Fix Broken Links and Improve Your Website

Webtech on February 10, 2025

How to Fix Broken Links and Improve Your Website

When a visitor is browsing through your website, they want a smooth and easy experience. With a seamless experience, a visitor is more likely to stay on your website for longer this will also help you to improve your ranking on search engines. This is why when a link on your website is broken and leads to an error page, it can frustrate the visitor and significantly impact your SEO. In this guide, let’s learn what broken links are, and how to find and fix broken links to improve your website

What Are Broken Links?

A Broken Link also known as a dead link is a hyperlink that lands on a page or resource that does not exist. When the user clicks on a broken link, the server returns with an error message, typically “404 Not Found” or “410 Gone”. Often, these linked pages are either deleted or moved without a redirection set up. In SEO, broken links can occur on your website (internal links) or when linking to other websites (external links).

Why Do Links Become Broken?

Several reasons can cause broken links:

Deleted Pages: When the content is deleted or moved to a new URL without updating the old link.
Typos or Incorrectly Formatted URLs: It will lead to a 400 bad request error which occurs when there’s a problem with the URL.
Website Redesign: When you move your website to a new platform or redesign your site it can often change the URL which leads to broken links.
Invalid External Links: If an external link on your website has been deleted or changed, it leads to a broken link.
Broken Images or Files: Links to images or PDFs can break when the image or PDF has been moved or deleted.

What Impact Do Broken Links Have?

Poor User Experience: When visitors click on a link that leads to a 404 page, it can be frustrating for them as they expect seamless navigation while browsing the net. This may cause them to leave your site leading to higher bounce rates.
Crawl Issues: Google’s site crawlers also called search engine bots crawl the web by following the links between pages. When the bot hits a broken link, it creates a crawl error. This means that your page can’t be fully crawled and indexed in search engines.
Loss of Link Equity: If you have broken links that point to external or internal pages, you are wasting valuable link equity which can considerably reduce the SEO benefit of your backlinks.
Loss of Potential Customers: If your link to a product or contact page is broken, you could end up losing potential customers which can affect your revenue.
Increased Bounce rates: A visitor is unlikely to come back after having a bad experience on your website. This will lead to fewer traffic on your site.

How to Find Broken Links on Your Website

Here’s how to find broken links on your website:

Google Search Console: Google Search Console (GSC) is a free tool by Google that allows website owners to monitor their site’s presence in the search results.
Site Audit Platforms: You can use site Audit platforms like Semrush’s or Ahrefs’ Site Explorer to identify more than 140 technical and on-page issues including broken links. You can also set up regular site checks to stay on top of problems that may arise.
Browser Extensions: Browser extensions like Check My Links and Broken Link Checker will automatically check for links on pages as you browse and highlight broken ones.
Manual Checks: Another way to find broken links on your website is by manually reviewing site menus and pages to check for broken links or images. This can be quite tedious and time-consuming but it will give you a perspective on the user experience on broken links.

How Do I Fix Broken Links?

Now that you’ve identified the cause behind broken links, it is time to fix it. Here’s how you can fix broken links:

Redirect Broken Links (301 Redirects) A common way to fix broken links is to set up a 301 redirect which will send your visitors from the broken links to a new and relevant page. This helps you to maintain the link equity and ensures your visitors find what they are looking for. You can use 301 redirects for pages that have been permanently moved or deleted and 302 redirects for temporary relocations.
Update Internal LinksTo fix broken internal links, the best solution is to either update the link to the correct page or remove it if the content no longer exists. Making sure that internal links are fresh helps visitors and search engines to easily navigate your site.
Fix External LinksIf you have linked to an external site that no longer exists or the page has been removed, you should find an alternative site that is similar to the one you had initially linked or you should remove the link if there are no similar links available.
Use a Custom 404 PageUse a custom 404 page that is user-friendly and provides suggestions or a search function that can help guide users to other relevant pages on your site, reducing bounce rates.
Fix Typos or Formatting errors in the URLIf the reason for your broken link is due to a typo or an incorrectly formatted URL, you can easily fix the error in the URL to fix your broken link. It is recommended to check for mistakes or typos in the URLs before linking them to the site.

Conclusion

Broken links can adversely impact your website’s performance and user experience. Regularly check for and fix broken links to avoid bounce rates and boost your SEO rankings. Contact Webtech Digital Marketing for expert website optimization and SEO services. We can help you fix your broken links, boost your online presence, and increase your website traffic.

11 Reasons Why Your Instagram Reels are not getting views

Webtech on December 31, 2024

11 Reasons Why Your Instagram Reels are not getting views

Instagram Reels have become the go-to tool for creators and businesses looking to grow their audience and gain visibility. But despite your efforts, your Reels might not be hitting the “viral” mark. Why? Let’s break it down.

How to Increase Views on Instagram Reels

Here are some things that you should keep in mind while creating content for your Instagram account.

1. You are Using Bot Followers

In recent times most of the social media marketer and business owners think that having a big amount of followers is the key to look authentic. It is true in some ways but the instagram algorithm knows the activity of all the accounts and most of the time this technique goes against them only.

Using bot followers will decrease your engagement as an example the reel or post that you shared will firstly reach to your followers and if 70%-80% of the followers are not then they will not react to your reels and instagram algorithm will not consider your content as an trend or boosted content so it will also not reach to the unique ones as well.

2. You are not Publishing Content on the Right Time

Most probably you are not publishing your content at the right time.

For example we are a digital marketing agency and we mostly publish content related to corporate people or working people so we knew that in the morning time they did not use the phones so the evening must be the good time to publish any content on the page. So knowing the perfect time to publish content might be the chance for you to get more potential engagements.

3. You are not with the Trends

The instagram algorithm works on trends and there is high chances of getting more engagement when you create content with the recent trends. The algorithm pushes those content to all over the users and your content also reaches to the unique users and that increases the all over engagement, so before creating the next content please check the recent trend.

4. Lack of Storytelling or Flow

A good Reel takes viewers on a mini-journey, whether it’s funny, informative, or inspiring. If your content feels random or lacks a clear message, it’s harder to keep people watching till the end—and completion rates matter for the algorithm.

5. Poor Video Quality

This might sound obvious, but blurry visuals, bad lighting, or muffled audio can be a deal-breaker. Social media thrives on aesthetics, so investing a little effort into making your Reels visually appealing can go a long way.

6. Ignoring Music and Audio Trends

Sound is a huge factor in the success of a Reel. If you’re not using trending audio or music that resonates with your target audience, you’re missing out on a chance to connect and boost discoverability.

7. No Clear Audience or Message

Who are you making Reels for? If you’re trying to appeal to everyone, you’re appealing to no one. Identify your niche, speak their language, and create content that feels personal and relatable to them.

8. Skipping Captions or Hashtags

Reels are about more than just the video. Captions help provide context, and the right hashtags can boost discoverability. If you’re skipping these, you’re limiting your reach.

9. Forgetting About Engagement

Posting the Reel is just step one. Are you replying to comments? Sharing it to your Stories? Encouraging people to tag a friend? Engagement signals to Instagram that your content is valuable, which helps push it to a wider audience.

10. Consistency Is Missing

One viral Reel won’t build your presence. Consistency is key. Post regularly, experiment with different ideas, and keep showing up. Over time, you’ll start to understand what resonates with your audience.

11. The Algorithm Is Unpredictable

Finally, let’s be real—the Instagram algorithm is a wildcard. Even the best content can take time to catch on. Stay patient, keep creating, and focus on building meaningful connections with your audience rather than just chasing numbers.

Check the above things to know how to go viral on instagram

How to Recover from Google Algorithm Update?

Webtech on December 4, 2024

How to Recover from Google Algorithm Update?

A sudden drop in your website’s traffic can be alarming, especially when a Google algorithm update causes it. But don’t worry—recovering is possible with the right steps. Let’s walk you through how to bounce back, step by step, in simple and clear terms.

What is Google Algorithm Update?

A Google algorithm update is a modification made to the search engine’s coding that enhances the standard and/or usefulness of Google search results. The complicated collection of guidelines that Google employs to rank websites in search engine results pages is referred to as an algorithm. Many aspects of this system’s precise operation are unknown because Google does not reveal all of its features.

1. Confirm the Algorithm Update

Make sure that the decline in traffic to your website is the result of a Google update before acting. Look through trustworthy SEO news sources (search engine land, search engine journal, etc) or tools such as Moz or SEMrush. Another trustworthy source is the Search Central Blog from Google.

2. Analyze Organic Traffic Impact

To find out which pages lost visitors and when, use tools such as Google Analytics or Google Console and use compare options to get more accurate data. To identify trends, compare the data before and after the update. This will assist you in concentrating on the most impacted areas.

3. Evaluate Keyword Performance Drops

Check your keyword ranks with Google Search Console or Ahrefs or any other that you use to Determine which keywords were dropped and the corresponding pages. This information will guide you and make you understand how you can regain your rankings.

4. Run a Technical SEO Audit

Ensure that your website is technically sound. Look for issues such as:

Broken links
Slow page speed
Mobile usability problems
Crawl errors

Fixing these problems can improve your site’s health and visibility.

5. Conduct a Content Quality Review

Google values high-quality, relevant content. Ask yourself:

Is your content answering users’ queries?
Is it free from errors?
Is it original and up-to-date?

Update or rewrite weak pages to align with Google’s E-E-A-T principles (Expertise, Experience, Authoritativeness, Trustworthiness).

6. Competitive Analysis

Check out the website that does not drops in terms of ranking after the Google algorithm update in your same niche. You can check the content, backlink profile, and other aspects that what they have done and identify the opportunities to improve your website rankings and visibility after the update.

7. Assess Your Link Profile

Links from low-quality or spammy websites can hurt your rankings. Use tools like Ahrefs or SEMrush to review your backlinks. Disavow toxic links and focus on building high-quality, relevant backlinks.

8. Adjust and Improve Your Content

With each update, Google continuously increases the focus on quality content so that users get quality content while they search for any query on Google. So optimizing the existing content with better keywords, visuals, intent, and useful information will be the easiest and fastest way to avoid penalties and regain rankings after any Google algorithm update. Try to resolve the user query very quickly with your information and do not make lengthy content that irritates the users.

9. Monitor and Adapt to Future Updates

Audit your website time-to-time
Follow best SEO practices
Avoid black-hat or short-term and fast-ranking processes.
With time test and change your process along with the algorithm

SEO is an ongoing process, and adapting to changes is key to long-term success.

Final Thoughts

Recovering from a Google algorithm update might take time, but it’s achievable with a systematic approach. By focusing on quality, usability, and relevance, you can rebuild your traffic and rankings. For expert help, WebTech’s digital marketing services are always here to guide you through.

What Is Bounce Rate? Here’s Why It Happens and How to Address It

Webtech on November 18, 2024

What Is Bounce Rate? Here’s Why It Happens and How to Address It

A high bounce rate can be a major roadblock in improving your website’s SEO performance and conversion rate. But why do visitors leave after viewing only one page? This article dives into the main reasons for high bounce rates and provides actionable solutions to keep visitors engaged.

Section 1: what is the high bounce rate of a website ?

The percentage of visitors to your website that leave after only viewing one page is known as your bounce rate.

The importance of SEO A high bounce rate indicates to search engines that your site may not meet user expectations, which can lower your site’s rating.

Section 2: Reasons that Increase the Bounce Rates

Slow Page Loading Speed

The explanation is that users anticipate pages to load quickly. Even a small delay, like a few seconds, might aggravate users and raise bounce rates.

Statistics: Websites that load in less than two seconds are less likely to bounce than those that take longer.

Poor Mobile Optimization

Explanation: With mobile-first indexing, a site that’s not mobile-friendly risks losing visitors.

Impact: Google prioritizes mobile-friendly sites, and poor mobile experiences can drive visitors away.

Misleading Content or Metadata/Clickbait Titles

Explanation: If users don’t find the content they expected based on your title or meta description, they are likely to bounce, or some of the owners write clickbait titles to attract the users, but when users do not find the relative information, they are most likely to leave the page, and that increases the bounce rate.

Solution: Optimize meta titles and descriptions in such a way that attracts and add some spice but also keep in mind not to do false with the users for clicks.

Intrusspices and Pop-ups

Explanation: Overwhelming visitors with ads or pop-ups can disrupt their experience, leading to frustration.

Solution: Keep ads minimal and delay pop-ups to improve user engagement.

Weak Calls to Action (CTAs)

Explanation: Vague or confusing CTAs fail to guide users, which can result in high bounce rates.

Solution: Place clear, action-driven CTAs to improve user flow and engagement.

Section 3: How to Increase Engagement Rate

Improve Page Load Speed:

With so many people browsing on their phones, a seamless mobile experience is key. Using responsive design and prioritizing mobile-friendly layouts will make your site look great on any screen. When visitors have a smooth experience on mobile, they’re more likely to stay and explore

Optimize for Mobile Experience:

Browser caching stores static files (like images, CSS, and JavaScript) on the visitor’s local computer, reducing the need for these files to be downloaded again on subsequent visits.

To leverage browser caching:

Set an expiration date for your cacheable resources, typically between a week to a year.
Use tools like GTmetrix to verify that caching is properly configured.

Align Content with User Intent:

Your visitors come to your site with specific questions and needs. By performing keyword research and understanding what they’re looking for, you can create content that speaks directly to them. Make sure your meta tags are optimized, and that your content is engaging and truly answers their questions

Minimize Disruptive Pop-Ups and Ads:

Nobody enjoys aggressive pop-ups or too many ads—it can feel pushy and may even drive people away. Aim for subtle, non-intrusive pop-ups and a clean design. Your visitors will appreciate the breathing room, and your site will feel more welcoming.

Create engaging, scannable content:

People tend to skim online content. By using subheadings, bullet points, and visual elements, you make it easier for readers to find what they’re looking for quickly. Engaging, scannable content helps keep people on the page, reducing bounce rates and making the experience more enjoyable.

Section 4. What is Bounce rate vs. exit rate

It can be uncomplicated to get these two concepts confused. Exit rate is the percentage of persons who exit from a specific page after visiting any number of pages on a site. The bounce rate, on the other hand, is the percentage of people who visit a page and exit that same page without taking any further action.

That’s why it’s crucial to know what type of content works best for your website and how people are connecting with it, so you can make the compulsory changes to optimize your bounce rate.

Conclusion

Increasing the website traffic is to get offline sales, but some people use clickbait or unwanted attractive titles to attract users to click on their results or website. Google or any search engine uses bounce rate as a signal to rank your website on SERP to keep bounce rate as a strong matrix while optimizing your page for search engines. So try adding some spice to your title but not misguide the users with your false title and description; this might get a penalty from the search engine for your site.